Top Trends in Online Advertising

Online advertising in Singapore is a continuously evolving feature in today’s digital age. Changing market scenarios, newer software and new gadgets all influence online advertising trends. Here are some top trends that are ruling the internet.

digital online marketing

Video Ads – Video ads have always been in trend. YouTube, Facebook, Instagram and Bing already host a wide range of video ads. Yahoo even came up with full screen sized video ads. Interestingly, these videos start playing automatically whenever anyone opens the search engine. Videos engage and entertain audiences through music, visuals, etc.

Podcast Ads – Advertising in podcasts might sound strange but the trend is slowly catching on. It is just like advertising on the radio. Millions of listeners are hooked on to different podcasts so this is a very good platform. Buying airtime for ads during the breaks in programming is proving to be very profitable.

Social Ads – Advertising on the various social networking sites have always been one of the most successful advertising strategies used to attract the maximum number of target audiences. This is because social ads are always very interactive. Pinterest and Instagram’s visual posts, Twitter’s Lead Generation ads and Facebook’s Click to Website ads are some such examples.

Native ads – More and more people are using Ad Blockers. To avoid being blocked by potential customers, advertisers are relying more on native ads. Native ads are ads that look exactly like the content of the web page and hence are not detected by the ad blocker. Native ads are mostly seen in the form of tweets, sponsored articles, Instagram pictures, etc.

HTML5 Ads – Online ads were generally made in the JPEG and Flash formats. But lately, with the development of newer mobile devices and the variety in computer screen sizes, not all ads are properly displayed. So HTML5 ads are now being brought into use so that they can get displayed on all sorts of devices. Most importantly, these newer kinds of ads can be personalised in greater ways than can even be thought of in other forms of display ads.

YouTube Ads – Advertisers are leaning more and more on ads that tell proper stories in the form of small films. Such ads are released online for YouTube viewers only. These are longer than TV ads but catch the attention of the people because the story is told in a beautiful way. The Burberry Christmas ad is one such fine example.

Advertising Your Facebook Page Link to Your Friends and Family

If you’ve started a new online business, brand or company, creating a Facebook page for the same is a great way to digitally market your brand minus the cost and trouble. Not only can you share and post everything about your business on Facebook but it is easily and quickly accessible to millions of people all over the world.

facebook for business

Why is Facebook helpful in advertising your brand or business?

Creating a Facebook page is free and automatically reaches everyone on your friends’ list which is a significant amount of people already. Once they share your page with their friends and so on and so forth your Facebook page would have had access to a large number of people. This is why Facebook is a great way to market a new company, brand or business digitally.

Facebook also helps you reach out to your target audience. It targets people who share the same interests as you and who therefore might find your business intriguing and interesting. Since its cheaper than google and since most people have Facebook accounts already it is the preferred method of digital marketing.

Strategies on how to use Facebook to market your business

Once you’ve created your Facebook page and filled in the important information like the name of your brand, some attractive pictures, a tagline or logo and a description of the products or services that you’re offering, you need to make sure that this page is viewed by as many people as possible. The quicker the better so that you don’t lose out on potential buyers or customers. Your Facebook page link will be a HTML file and you will have to start sharing it with as many people as possible. Here’s how –

First, make sure to advertise your Facebook page link on all your other social networking sites where you have accounts like Instagram, twitter, LinkedIn, and any others.

Mention the Facebook page link on your email id signature, your whats app status, business cards and letterheads, and just about anything else which makes you socially accessible to people. If you have a website, then mention your Facebook page link on that too.

Remember that before getting likes it is important that you advertise your Facebook page to the right audience first. Visibiliti is an online digital marketing agency located in Singapore that can help you with Facebook marketing and help you advertise your page to the right target audience.