If you’ve started a new online business, brand or company, creating a Facebook page for the same is a great way to digitally market your brand minus the cost and trouble. Not only can you share and post everything about your business on Facebook but it is easily and quickly accessible to millions of people all over the world.
Why is Facebook helpful in advertising your brand or business?
Creating a Facebook page is free and automatically reaches everyone on your friends’ list which is a significant amount of people already. Once they share your page with their friends and so on and so forth your Facebook page would have had access to a large number of people. This is why Facebook is a great way to market a new company, brand or business digitally.
Facebook also helps you reach out to your target audience. It targets people who share the same interests as you and who therefore might find your business intriguing and interesting. Since its cheaper than google and since most people have Facebook accounts already it is the preferred method of digital marketing.
Strategies on how to use Facebook to market your business
Once you’ve created your Facebook page and filled in the important information like the name of your brand, some attractive pictures, a tagline or logo and a description of the products or services that you’re offering, you need to make sure that this page is viewed by as many people as possible. The quicker the better so that you don’t lose out on potential buyers or customers. Your Facebook page link will be a HTML file and you will have to start sharing it with as many people as possible. Here’s how –
First, make sure to advertise your Facebook page link on all your other social networking sites where you have accounts like Instagram, twitter, LinkedIn, and any others.
Mention the Facebook page link on your email id signature, your whats app status, business cards and letterheads, and just about anything else which makes you socially accessible to people. If you have a website, then mention your Facebook page link on that too.
Remember that before getting likes it is important that you advertise your Facebook page to the right audience first. Visibiliti is an online digital marketing agency located in Singapore that can help you with Facebook marketing and help you advertise your page to the right target audience.